A recent poll by the Pew Research Center found that 58 percent of American Adults own a smartphone and 42 percent own a tablet. This number will continue to rise as smart devices become the norm in how we browse the internet. While it's crucial for any business to be represented online, sometimes those particular sites don't convert well to mobile platforms. As part of your marketing, you need to invest in a mobile version of your site to capture that business.
You should not expect your customers to pinch the screen to make the content readable. Instead, make the page extremely easy to read with immediate links to your contact information. The best mobile-website builders are easy to use and should be viewable on any mobile device. These mobile-site builders should not only help you convert your current desktop site but also help you create a mobile site from scratch to reach that audience.
As you look for the ideal mobile-web builder, consider the top three products in our review. DudaMobile, goMobi and Onbile each offer a comprehensive set of features that streamline and optimize your mobile website. To read more about this topic, check out our articles on mobile-website design.
The best mobile-website builders have a large and useful feature set that can help you customize your site. Also, look for a product that has customer service representatives available. Here's a collection of items to look for as you set out to create a mobile website.
The mobile-site builder should have various tools for you to use when constructing your website. The first and most important tool should be a large selection of templates. They should vary in style, color and design. If you’re opening a restaurant, you may want a different style of mobile landing page than if you’re opening a local news outlet. The templates should be customizable with different features and tools.
Also, the mobile creator should be compatible with iPhone and Android phones. Some services cater to one operating system or another. Look for a mobile-web creator that has both options available as well as compatibility with BlackBerry and Windows devices.
The features of the mobile-website creator should work with the existing templates, and you may want to find a builder that has drag-and-drop functionality. You should not have to work with any coding or have any knowledge about HTML to use a mobile-site builder.
Most mobile-site builders offer some basic features, such as an About Us section and integration with social media. But some of the best builders also allow you to perform advanced tasks. Look for options such as Google Analytics add-ons, map integration and QR code creators.
Help & Support
The mobile website builder you choose should be simple to use and accessible to both veteran web designers and those who don’t have as much experience. But just in case you need help using the software, there should be customer service options available. Some of the best options are email and chat support.
When you build a mobile website, it does not have to be time consuming or difficult. It should be simple, quick and even enjoyable. This small investment can help your business succeed in new and exciting ways that weren’t available before.